A 30-Day Glow-Up & Identity Challenge for Intelligent Women Who Can't Play Small in 2026

NOT ANYMORE

big f*cking february

i'm samantha, the style 

editor

And my book, Just Get Dressed, is out this year. That means speaking gigs, press - more visibility than ever. And for that? I want to look and feel my best. I want to share my story generously, without any contraction - and that means confidence without hesitation on the stage.

So I've gone full prep mode - and I'm inviting other women who are going to have a BFY (Big F*cking Year) to join me, and get in their BFD energy. 

It's important that you understand


This isn't about conforming to some narrow societal beauty standard, or trying to shrink yourself into an unattainable shape. 

This is for intelligent women, capable of critical thinking, who understand we exist as multitudes. We can be mad at a system designed to contain us and weaponise our bodies against us, and we can want to look and feel our best - whatever that means for us. 

Inside my challenges you don't get ‘do this, do that’ without the context. You get a thought-provoking and thoughtful conversation to shift your identity, motivate you, and deepen your relationship with yourself. 

 

THIS CHALLENGE IS FOR HIGH-ACHIEVING WOMEN WHO:

 

  • Are getting more visible this year - whether it's a new job with an added level of responsibility, a book launch, or a big sales goal
  • Want to look and feel their best, but wrestle with how they do that whilst also maintaining their intelligence
  • Know that even though they've done the work, there's still a little bit of hesitation, contraction or resistance to visibility
  • Have raised their prices - but are scared they don’t look like someone who charges that
  • Want to feel motivated and held accountable because they're tired of starting again on Monday

 

Sign up

Whether you’re a founder, service provider, coach, consultant, or creative—if you have to get more visible this year, the bfd challenge is for you

Big Fucking Deal is a 28-day embodiment challenge for women who want to step into spring feeling:

clear

confident

energised

visibly self-respecting

and unapologetically in their presence

This isn’t about chasing an aesthetic.


It’s about dropping the guilt around desire and choosing yourself on purpose.

Sign up

The challenge:

This is:

đŸ”„ A glow-up rooted in agency, not insecurity

đŸ”„Identity work that goes beyond the surface

đŸ”„ Daily drops that keep you switched on and intentional

đŸ”„ Accountability without punishment or shame

đŸ”„ A collective of women who get it

 

This is NOT:

⛔ A “fix yourself” bootcamp

⛔ A diet plan, detox, or aesthetic mould

⛔ A before/after narrative

 ⛔A performance of productivity

⛔ A denial of the systems we live in

 

We can critique society and choose what feels good for us.

bfd me

inside the challenge:

✹ Daily Drops (Telegram)

Short, potent daily prompts to keep you connected to your BFD energy:

  • embodiment cues
  • mindset reframes
  • confidence activators
  • style & self-image prompts
  • nervous system regulation
  • identity reminders

Nothing fluffy. Nothing overwhelming.
Just enough to keep you anchored and intentional every day.

đŸ”„ A 28-Day Glow-Up Plan

You’ll be guided through:

  • how you move your body
  • how you care for your appearance
  • how you dress for yourself
  • how you speak to yourself
  • how you show up online and in rooms
  • how you relate to being seen

All through the lens of:

“What would a woman who knows she’s a Big Fucking Deal do here?”

đŸ–€ Accountability (Without Shame)

You’re not being watched - you’re being held.

This is about:

  • staying connected when motivation dips
  • normalising desire instead of moralising it
  • choosing consistency over all-or-nothing
  • being witnessed in your becoming

👑 A Familiar Vibe (If You Loved The Woman Who
)

If you were part of The Woman Who challenge, this is the natural next layer.

Less unravelling.
More embodiment.
More I know who I am now energy.

bfd me

Who this is for

 

This is for you if:

you’re ambitious, visible, or becoming more visible

you’re tired of feeling weird about wanting more

you want to feel good without justifying it

you know your self-image affects your income, presence, and confidence

you’re done outsourcing your worth to other people’s approval

Everything you need to know

01

We begin Monday, February 9 for 30 days in telegram and online

02

You'll receive a daily drop with a prompt or task, designed to take you max 20 minutes per day 

03

From the woman who brought you the award-winning The Woman Who Challenge - this is not surface-level

04

A community of women to connect with and learn from

05

Themed weeks that take you through a reset so that you're feeling physically, mentally and stylistically ready for your BFY

HELL YES